You see her at the end of the bar – a woman so dazzling and perfect in every way that it’s not only a surprise she’s sitting alone, you wonder why the other two dozen or so guys in the pub aren’t falling over one another for the chance to talk to her, to get a scent of her.

You sashay over and say, “excuse me miss but I couldn’t help but notice you have something in your eye…a sparkle.” She cracks a wry smile and you suddenly find out why you’re the only guy in speaking distance – her teeth are a bright shade of Spongebob.

Pearly whites are much more than an attractive feature, they’re an insight into a person’s psyche. Does this man or woman set aside time for their personal appearance, do they follow a healthy diet plan, have they been in the prison system for the last 5-10 years? As unfortunate as it may sound our teeth in addition to our eyes are very important factors in communication and first impressions.

Luckily there is a way to rebound from improper teeth care in the paste, at least in the coloring of your chompers. Whitening toothpaste, when used over time consistently can help restore some bright luster to your mouth.

We’ve reviewed some of these top toothpastes and now you can find the best whitening toothpaste based on average reviews, prices, or even ingredients.

Bestseller No. 1
Crest 3D White Toothpaste Radiant Mint (3 Count of 4.1 oz Tubes), 12.3 oz Packaging May Vary
Whitens teeth by removing up to 80 percentage of surface stains
Bestseller No. 2
Bestseller No. 3
Arm & Hammer Advance White Extreme Whitening with Stain Defense, Fresh Mint, 6 oz Twin Pack (Packaging May Vary)
Two 6 oz. tubes of Arm & Hammer Advance White Extreme Whitening Toothpaste

Taking a Look at Best Whitening Toothpastes

In order to better understand the features, performance, and intangibles of the many tooth whitening pastes on the market, it’s best to review them for ourselves.

We’ve found 5 different products that give us a broad scope of what the whitening formulas do and how they work.

Our Top Pick: Dr. Brite Whitening Mineral Toothpaste

If you don’t want to read the entire article and just want to get the best teeth whitening toothpaste that provides the best value for the money, this is the one that we recommend.

It’s a all natural toothpaste with activated charcoal that provides great results. Make sure you check out the positive reviews from users on Amazon before you buy.​

Forever Bright Toothgel

Forever Living Bright Toothgel, 4.6 oz, Natural Mint Flavor
  • Contains bee propolis
  • Formulated for the entire family
  • Suitable for vegetarians since it contains no animal by-products
  • Natural peppermint and spearmint flavorings
  • This product does not contain fluoride.

Many consumers have probably heard about the advantages of using aloe vera in their everyday life from improving skin care to shinyness of hair to a number of other health-positive benefits.

The company Forever Living Products tries to incorporate the wondrous aloe vera into tooth benefits as well with their whitening toothgel.

This particular product falls under more of the natural type of whitening product and is one of the few that are formulated for the whole family as children aren’t generally recommended to use most pastes.

The Forever Bright Toothgel doesn’t contain fluoride which could be a game changer for some consumers depending on their stance and retails for about $9.

The toothgel leaves the user with a fresh minty breath smell and those with gingivitis or bleeding gums will enjoy it thanks to the ingredient of propolis, a de-sensitizing bee by-product.

The price tag might seem a little steep for some consumers, especially when they’ll need to add a fluoride source somehow. As with any tooth whitening product purchased over-the-counter, patience is needed for significant results to appear.

Overall the Forever Bright Toothgel is a solid product on the higher end of the tooth whitening spectrum.

Crest Cavity Protection Regular Toothpaste

Crest Cavity Protection Toothpaste, 6.4 Ounce (Pack of 6)
  • Fights cavities
  • Freshens breath
  • With clinically proven Flouristat

One of, if not the biggest name in the toothpaste world is Crest.

Perhaps their best-selling product is the standard cavity protection toothpaste which has now been formulated with whitening agents. In addition to going to work on brightening the pearls the toothpaste fights cavities & tartar in addition to providing fresh breath.

The Crest product also contains fluoride but isn’t recommended for kids under 2-years of age.

The whitening of the Crest Cavity Protection is subtle so it’s considered a less-abrasive alternative to more intense brightening products.

The Crest Cavity Protection Toothpaste won’t necessarily give you a shining white mouth of teeth if you’ve neglected them for years but it is a well-rounded product that can do just about everything else.

This toothpaste can be bought in bulk with a 6-pack of 8-oz tubes being available for under $20.

There’s nothing special about the taste, your standard minty toothpaste flavor but there are some consumers who have used this particular brand and style of Crest for 30+ years, albeit without whitening features. There’s really not a whole lot of bad things you can say about Crest and this product is simply a workhorse toothpaste.

doTERRA On Guard Natural Whitening Toothpaste

doTERRA - On Guard Natural Whitening Toothpaste - 4.2 oz
  • Proprietary dōTERRA On Guard essential oil blend of Wild Orange,...
  • Myrrh essential oil is soothing to the mouth, gums, and throat....
  • Calcium hydroxyapatite has been clinically shown to support strong and...
  • Natural xylitol sweetener tastes great while helping to keep the teeth...
  • Hydrated silica is a natural abrasive that helps remove plaque and...

Another in the line of premium whitening products is the toothpaste from doTERRA.

This is another all-natural toothpaste that doesn’t contain any fluoride but does have plague reducing properties in addition to whitening benefits.

While there is no fluoride (and the effects in adult teeth is questionable anyway) doTERRA does contain an ingredient called Xylitol. According to dental experts Xylitol has a tendency to fight off harmful bacteria but also build up tooth-protective agents that keep the pH levels in your mouth at a neutral level.

Using the doTERRA product leaves your mouth with a fresh and invigorating feeling. Brushing with the product feels different because it doesn’t lather like traditional toothpastes. That being said the On Guard Natural Whitening Toothpaste has a pleasant cinnamon taste, a nice alternative to minty traditional pastes.

Some common supermarket toothpastes give off an artificial feel in the mouth but the mixture of essential oils leaves the mouth feeling fresh.

Many reviewers who have used the product for an extended period of time have noticed improved color, especially when mixed with all-natural pre-washes or after-brushing products.

At $10.95 for a 4 ounce tube the product is a bit more expensive than it’s shelf counterparts but that’s a price that literally needs to be paid for a premium product.

Colgate Optic White

Colgate Optic White is the most cost-effective product on the list of best whitening toothpaste, and is easily available from almost any pharmacy.

It promises to whiten teeth up to three shades with regular use. Users can expect to see results within one week. It also protects against cavities and bacteria.

Some users reported that the toothpaste had a somewhat bizarre flavor and some users with sensitive teeth and gums found that this toothpaste aggravated their sensitivity.

For more information about the Colcage Optic White Express, see the video below:​

This is the cheapest theeth whitening toothpaste that made it to our list. Overall it’s a good product but please be aware that some users reported it to aggravate their sensitivity. But if you’re on a budget and don’t have sensitive teeth – please feel free to give it a try!

Colgate Total Plus Whitening Toothpaste

Colgate Total Plus Whitening Toothpaste, 7.8-Ounce Tubes...
  • Whitening Toothpaste Helps Prevent Stains
  • Whitens Teeth and Helps Prevent New Stains
  • Fights Germs for 12 Hours
  • Helps to Prevent Plaque, Gingivitis, Cavities
  • Freshens Breath

Colgate and Crest have been neck and neck for years in toothpaste dominance and the former has released a whitening paste of their own, as most manufacturers have.

The Colgate product is more intense than Crests daily use regular concoction and is said to give lasting freshness for 12-hours.

In addition the Total Plus Whitening fights plaque, gingivitis, tartar, cavities, and bad breath while at the same time giving sparkling pearly whites.

Colgate claims to remove 80% of surface stains providing a whiter look in a shorter time. Colgate Total Plus also says to build up enamel instead of stripping it away with stain-removing ingredients in addition to promote positive gum health.

Colgate Total is also FDA approved to prevent gingivitis and is the #1 recommended by dentists and hygienists.

The product definitely has an impressive resume but the claims of whitening teeth kind of like a stain-remover can be misleading.

Most reviewers didn’t notice the results of specialty surface cleaning / concealing pastes but overall Colgate Total Plus Whitening is a solid product that could perhaps be more effective combined with pre-wash rinses or nighttime strips or trays.

Crest 3D White Fluoride Anticavity Toothpaste

Crest 3D White Whitening Toothpaste, Radiant Mint, 3.5oz,...
  • Toothpaste whitens teeth by removing up to 80% of surface stains
  • Protects teeth against future stains
  • Strengthens teeth and safe on tooth enamel
  • Fluoride toothpaste protects against cavities
  • Radiant Mint flavor

Crest 3D White is reasonably priced and found at most pharmacies. It promises to remove 80% of surface stains on the teeth within 14 days while also protecting against cavities and harmful bacteria. It also promises to be enamel safe. Users reported a pleasant, fresh flavor and that it helped remove stubborn coffee stains.

You might know this product from the following commercial:​

This teeth whitening toothpaste is as good choice if you want to try a solid product at a reasonable price.

Tom’s of Main Anti-Plaque and Whitening Fluoride-Free Toothpaste

Tom's of Maine Fluoride-Free Antiplaque & Whitening...
  • HELPS PREVENT TARTAR BUILDUP: Contains 2 - 5.5 ounce tubes of fluoride...
  • NATURALLY DERIVED INGREDIENTS: Toms toothpaste is all natural and uses...
  • NEVER TESTED ON ANIMALS: This fluoride free toothpaste whitens your...
  • CERTIFIED B-CORP: Tom's of Maine meets the highest standards of...
  • GIVING FOR GOODNESS: Tom's of Maine donates 10% of our profits to...

This toothpaste is an inexpensive natural alternative that whitens teeth and protects against plaque.

Tom’s of Maine is not available in retail stores outside the U.S. It is cruelty-free and contains no artificial colors, flavors or preservatives. It is fluoride-free which means it is an option for people who are allergic to fluoride or for people who want to limit their exposure to fluoride.

It is gentle on sensitive teeth and gums.It is a gel and the texture and flavor takes some getting used to, but is an excellent natural alternative to the big brands for a whiter smile.

This is the cheapest natural teeth whitening toothpaste that you can get in the US. If you’re looking for natural ingredients and you don’t really care about the taste, this is the way to go.

Arm & Hammer Advance Extreme Whitening Toothpaste

Arm & Hammer Advance White Extreme Whitening with Stain...
  • Two 6 oz. tubes of Arm & Hammer Advance White Extreme Whitening...
  • Special, low abrasion formula with peroxide for extra whitening power...
  • Fluoride cavity protection and enamel strengthening formula to remove...
  • Stain Defense technology prevents new stains from setting
  • Gentle power of Arm & Hammer Baking Soda safely whitens teeth with...

Arm & Hammer Advance Extreme Whitening Toothpaste is another on the list that is easy to grab at any pharmacy. The formula uses baking soda and peroxide to whiten teeth for tough, stubborn stains.

The texture is slightly grainy due to the baking soda and has a little bit of a salty taste, but users report that it helps with whitening and polishing and is appropriate for sensitive teeth and gums.

Thanks to the baking soda this is a valuable option if you’re looking for a reasonable teeth whitening toothpaste – even though the taste is a litte bit salty.

Sensodyne Pronamel Gentle Whitening Toothpaste

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Sensodyne is easy to find and the pricing on its whitening toothpaste is on par with their other products.

It promises to gently restore teeth to their natural whiteness by protecting against the dullness and yellowing of teeth due to acid erosion. It also protects against cavities and bacteria. It has an excellent taste and is appropriate (and actually specifically formulated for) people with sensitive gums.

Great – and excellent tasting – option for people with sensitive gums!

Rembrandt Intense Stain Removal

Rembrandt Toothpaste, Intense Stain, Mint Flavor, 3.52-Ounce...
  • Polishes away tough tooth stains, including coffee, red wine and...
  • Uses a unique blend of micro-polishers and stain fighters
  • Actively restores and strengthens enamel
  • Originally developed by a cosmetic dentist
  • Over 50,000 dentists dispense Rembrandt's clinically proven...

This Rembrandt Toothpaste is reasonably priced. Is only available in the U.S., so must be ordered online for international customers. Rembrandt uses micro-polishers to help clean tough food and drink related stains off your teeth, while a tetrapotassium pyrophosphate ingredient helps seal and protect teeth from new stains.The taste is nice and not too intense, and it seems to be fine for sensitive teeth and gums.

This is a good choice if you’re looking for a solid and reasonably priced teeth whitening toothpaste with a nice taste.

Opalescence Whitening Toothpaste

Opalescence Whitening Toothpaste, Fluoride Teeth Whitening...
  • TEETH WHITENING: Opalescence Teeth Whitening Toothpaste helps removing...
  • COMPLETE ORAL CARE: In addition to its whitening properties,...
  • FRESH MINT TOOTHPASTE: Opalescence Teeth Whitening Toothpaste offers...
  • MADE IN USA, BY DENTAL EXPERTS: All Opalescence products are proudly...
  • Cool Mint flavor

One of the main ‘problems’ with high-end, all-natural whitening products is that many of them lack fluoride.

Some research is shifting that fluoride might not be as effective on adult-teeth but many consumers still like that warm, fuzzy feeling of having the product circulating their mouth.

This particular product from Opalescence is formulated as a stain-removing whitening product, covering up or eliminating blemishes on the surface of teeth.

As with any stain-removing toothpaste, careful attention needs to be used to avoid damage to the enamel of teeth. This means consumers will have to purchase a secondary toothpaste and with the Opalescence product costing about $9 for a 4-oz tube the monthly mouthcare budget might get expensive.

Even though the Opalescence Whitening Toothpaste is not a daily product, reviewers are for the most part enamored with how the product removes stains and leaves the teeth looking sharp.

Some consumers claim to see results even with just using the paste on weekends. The minty flavor is pretty standard but you have to remember you’re brushing teeth, not eating 5-Star calamari.

Dr. Brite Whitening Mineral Toothpaste

Dr. Brite is another – if not a little pricier – all natural, fluoride-free whitening toothpaste. It is also vegan, gluten-free and cruelty-free. Its whitening ingredient is activated charcoal, which can whiten teeth up to two shades, but can be dangerous if too much is ingested. It contains no sodium laurel sulfate, so the classic ‘toothpaste foam’ will be absent in this toothpaste. Dr. Brite is appropriate for use on sensitive teeth and gums.

This one is our favorite pick. Here at SmartHealthAdvice, we like natural solutions and this product definitly fulfills our standards. What makes it special (and also a little pricier) is the activated charcoal – which is proven to whiten your teeth. Make sure you check out the positive reviews from users on Amazon before you buy.

Noir Body Premium Activated Charcoal Toothpaste

Activated Charcoal Natural Teeth Whitening Powder Kit...
  • Effective Teeth Whitening: The Teeth Whitening Charcoal Powder is made...
  • Nature-fresh Breath: The natural mint extract in the Charcoal Teeth...
  • STURDY & DURABLE – The splash-proof bowl is made of nontoxic plastic...
  • SUIT FOR DIFFERENT SIZES -- 8 different sizes of rubber holders fit...
  • 100% Satisfaction Guarantee: Fiery Youth Teeth Whitening Powder comes...

Noir Body Premium Activated Charcoal Toothpaste is a whitening product from Australia that is one of the many stylish new charcoal teeth whitening lines. Activated charcoal lifts and eliminates stains for whiter teeth andleaves a clean feel, but its safety has not been fully researched. It has a pleasant taste and is quite gentle on sensitive teeth and gums. Beautifully packaged, this is a luxury item as it is on the higher end of the price spectrum.

This is basically the premium version of our recommended product. If you like it a litte bit fancier, try this one out!

Supersmile Professional Whitening Toothpaste

Supersmile Professional Teeth Whitening Toothpaste with...
  • Safely and painlessly whitens and remineralizes teeth
  • Clinically proven to be 75% less abrasive and inhibits plaque 10 times...
  • Safely and gently removes the stained pellicle on enamel without harsh...
  • Used twice a day to remove coffee, tea, tobacco, red wine, and food...
  • Developed by the "Father of Aesthetic Dentistry", Dr. Irwin Smigel

As the most expensive product on our list, Supersmile Professional Whitening Toothpaste claims to not only whiten teeth 273% better than the leading national toothpaste, it also claims to do so without risking pain to sensitive teeth and gums, as well as fight cavities and strengthen enamel.

It is Kosher and gluten-free and works by dissolving a layer of protein that forms on top of teeth and traps food particles and stains as opposed to simply whitening this layer. Although expensive, it delivers a pearly white smile, even for long-term smokers, and a squeaky-clean mouth feel.

This is the most expensive teeth whitening toothpaste that we reviewed. The results seem to be very good, but it comes at a price.

Ultimate Guide to the Best Whitening Toothpaste

A beautiful smile is the easiest way to help us display both our inner and outer beauty. It is important to take good care of the teeth that help create that wonderful smile, especially as we get older!

Besides routine dental checkups and regular cleaning, flossing and a proper, frequently replaced toothbrush, whitening toothpaste can be useful in getting rid of stains and keeping those pearly whites shiny! Below are our top ten best whitening toothpaste picks, ordered from cheap to expensive.

Understanding Whitening Toothpaste

Anybody expecting to use whitening as a last-ditch effort to cover up stain before a hot date is going to be sorely disappointed. The product is designed to show results usually after about a month which can also be enhanced by using a pre-wash and mouthwash.

It’s also important to note that not all whitening toothpastes clean your teeth like running a vacuum over a dirty floor would do. Instead an ingredient known as blue covarine binds with your teeth and creates an illusion that the teeth are white, kind of akin to putting a rug over that mess on the carpet.

The toothpastes that actually do clean the tooth have abrasive ingredients that scrub away stains and if you’ve ever oversanded a board you know the potential dangers of this process. Either way a rigorous dental examination schedule is the best way to maintain tooth health.

Possible Safety Concerns of Using the Paste

As with almost anything that comes in contact with your teeth, there are some safety issues that arise even with something purported to help your ivories like a whitening paste. Much like taking too many vitamins eventually has negative health aspects, using tooth whitening paste up to five or six times a day will start to wear down your enamel over the years.

The ADA recommends a visit to the dentist first before starting any home whitening regimen, including the use of special toothpastes. In any aspect, the American Dental Association also recommends purchasing only toothpastes that carry their seal of approval.

“Rogue” toothpaste manufacturers might not include the ADA approved ingredients that influence gentle polishing, chemical chelation, and other non-bleaching processes. On top of that it’s important to use a brush with safe tips, is an adequate size, has a durable handle, and most importantly will work. Again it’s a bright idea to look for a toothbrush that contains the ADA seal for optimum whitening effectiveness.

Types of Whitening Toothpastes

Another thing to remember when it comes to the special brands that make whitening toothpaste is that they’re not all the same. Some are made with special ingredients, organic materials, etc while others are designed for specific teeth types (soft, acrylic).

The different types of whitening toothpastes include:

  • Stain Removal – Stain removal whitening toothpastes take a more aggressive approach to restoring luster to it’s original state. There are more polishing agents in the stain removal type pastes that are specifically designed for those suffering from yellowness or discoloring from years of smoking or just general lack of maintenance.
  • Whitening – The standard whitening toothpaste is very similar to the kind that removes stains but for the most part is less intense. Whitening toothpaste can generally be used longer than stain removal with less damage to the teeth.
  • Maintenance – A third type of whitening toothpaste is just for maintenance and has the bare basic polishing properties. For those blessed with natural pearly whites or have undergone a successful whitening or bleaching program the maintenance paste is the perfect option.
  • Sensitive Teeth – Some individuals experience pain when drinking coffee or eating ice cream and those sensitive teeth require a different toothpaste as a whole. That doesn’t necessarily mean that whitening toothpastes are off limits, it just means a different formula is needed. A sensitive whitening paste will contain potassium nitrate to numb the teeth or strontium chloride which blocks the tubules of the dentine and blocks out the pain.
  • Herbal – Natural or organic products are a toothpaste approach for people who practice alternative methods in their health care. Herbal whitening toothpaste contains ingredients that mimic those of their chemically rich counterparts and provides a similar brightening effect.

Advantages of Using Tooth Whitening Pastes

Obviously the tooth whitening phase is not a fad as the products have expanded and evolved at an incredible pace. The main reasons are that people generally care about preserving a healthy, clean look to their mouth and that whitening pastes offer a number of advantages and positive benefits to use.

For instance…

Whitening toothpastes not only give your mouth a more appealing and attractive smile, they also freshen your breath at the same time making your company even more pleasant.

Some whitening approaches are invasive like strips that need to be left on your teeth overnight or trips to the dentist for bleaching procedures.

Whitening toothpastes are used just like other products that care for your teeth, meaning applied usually in the morning and at night and maybe after meals.

Using a toothpaste to whiten your teeth is much less expensive than other procedures like dental bleaching or night strips. Granted the whitening paste is a little more pricey than your standard products but provide more benefits at the same time.

With patient and prolonged use, many people have seen impressive results from the whitening products.

What Can You Expect to Spend on the Whitening

The main benefit of tooth whitening paste over other products or procedures is the price. For example, a quality tooth whitening paste will cost between $4 and $10. Add to that whitening strips that can be left in overnight or during the day for another $10 and a person is only spending about $20 per month to improve their cosmetic look. Comparatively a trip to the dentist for professional whitening will run a person $300 to $800 for something that’s not generally covered by insurance.


In conclusion, these ten best whitening toothpaste will be helpful in keeping your smile radiant. However, the price, the speed of whitening process, the natural quality, and the presence of untested ingredients in your toothpaste are factors that only an individual can weigh up the relevance.

Which of these products would you try? Leave us a comment below!

5/5 (2 Reviews)